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Brittany Wolfe

With a background in brand and revenue marketing, Brittany helps global companies scale localization efforts that not only meet quality standards but also drive real business results.

Latest posts by Brittany Wolfe:

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The Developer Delay Report: How Much Time US Dev Teams Lose to Tech Frustrations

Developer productivity is often measured by lines of code, sprint velocity, or shipped features. But what about the hidden costs, like tool outages, workflow glitches, and time spent as unofficial IT support? To uncover the true impact of these disruptions, Lokalise surveyed 500 U.S. developers and analyzed search trends across all 50 states. Learn just how much valuable time teams are losing, and why it matters for anyone building digital products. Key takeawaysDevelopers

Updated on October 2, 2025·Brittany Wolfe
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Too Many Tools, Too Little Time: How Context Switching Is Killing Team Flow

Modern teams rely on digital tools to get work done, but when the tech stack grows too large, productivity starts to slip. To better understand how tool overload affects knowledge workers, Lokalise surveyed 1,000 U.S. white-collar professionals across 11 industries whose jobs rely on digital tools. The results reveal just how much context switching, notifications, and redundant platforms cost teams in time, focus, and well-being. Key takeaways

Updated on September 16, 2025·Brittany Wolfe
G2 Autumn

The report that matters: Customers name Lokalise a market leader in G2’s Fall 2025 report

You can’t beat reviews from real users, which is why we’re delighted to announce that Lokalise has been named as a leader in G2’s Fall 2025 report by our customers. Not only have customers recognized us as a market leader in localization and translation management, they’ve also given us top marks for customer relationships, usability, and implementation. We stood out from the competition in the localization platform category with an outstanding score of 4.7 out of 5

Updated on September 9, 2025·Brittany Wolfe
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Lost in Translation: How Emojis Confuse Workers and Customers Around the World

Emojis feel like they should be a shared language in the digital world, but that’s not always the case. But when 👀 and 🤔 mean different things to different people, it’s easy for well-meaning messages to get misunderstood. To explore how emoji meanings shift across borders, platforms, and generations, we surveyed over 1,000 employees and consumers from the U.S., the U.K., Germany, and Mexico. What we found was that cultural localization isn’t just for product pages and ad campaigns. It

Updated on September 4, 2025·Brittany Wolfe
LocWorld

On the front row at Malmö: 6 trends reshaping localization at LocWorld53

We kicked off LocWorld53 with our first-ever LocWalk, and what an incredible experience it was. A brisk morning walk through the charming streets of Malmö and plenty of conversations with…

Updated on June 16, 2025·Brittany Wolfe

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