Emils is Head of Digital Growth at Lokalise. He enjoys developing growth marketing strategies that deliver results, reading books, getting better at surfing and Italian food.
International expansion is a smart business move for companies looking to increase their market share and grow. But with globalization, as you extend your operations beyond your domestic market into foreign countries, you’ll face numerous challenges. You might need to open new offices, launch localized products or services adjusted to target markets, form partnerships, and more.
For an ambitious high-growth business, the question of going global in most cases is not “if” but “when”. However, the majority of businesses typically fail to recognize that there's a lot more to building a truly global product (especially a digital product) than translations. Hence, localization is often an afterthought. Furthermore, adding new languages and entering new markets are often thought of as one-off tasks with clearly defined project endings. But digital products (sof
Localization workflow for your web and mobile apps, games and digital content.
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