Mia has 13+ years of experience in content & growth marketing in B2B SaaS. During her career, she has carried out brand awareness campaigns, led product launches and industry-specific campaigns, and conducted and documented demand generation experiments. She spent years working in the localization and translation industry.
In 2021 & 2024, Mia was selected as one of the judges for the INMA Global Media Awards thanks to her experience in native advertising. She also works as a mentor on GrowthMentor, a learning platform that gathers the world's top 3% of startup and marketing mentors.
Earning a Master's Degree in Comparative Literature helped Mia understand stories and humans better, think unconventionally, and become a really good, one-of-a-kind marketer. In her free time, she loves studying art, reading, travelling, and writing. She is currently finding her way in the EdTech industry.
Mia’s work has been published on Adweek, Forbes, The Next Web, What's New in Publishing, Publishing Executive, State of Digital Publishing, Instrumentl, Netokracija, Lokalise, Pleo.io, and other websites.
Each market needs its own subject matter expert, native translator, and quality reviewer. You’ll also need someone to manage everything, this is where localization management comes in, along with a designer or two, developers, and more. 1. Centralized localization team A centralized localization team is located entirely in-house, within a single department. All team members
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Have you ever tried to translate an Excel file only to end up with a mess of broken formulas, messy formatting, and mismatched translations? If you’re here searching for ways to translate .xls files, you’re likely facing similar headaches, especially when dealing with localized time formats that vary by region and can easily break consistency if not handled correctly. Whether you’re
Localization workflow for your web and mobile apps, games and digital content.
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