How to Win Organic Visibility with SEO Translation
You’ve meticulously translated your content into French, Spanish, and Arabic. But traffic is still flatlining across all these markets. Why? Because your website is practically invisible to search engines. The problem? You’re translating content only for linguistic and cultural accuracy, not for search engines. SEO translation modifies your content based on how people search and what search engines prefer in a local market. It maintains linguistic accuracy and cultural conte
Updated on August 29, 2025·Shreelekha Singh The International SEO Checklist: Go Global Without Growth Pains
International SEO is just SEO set on difficulty level: hard. Pick the wrong URL structure? Rebuild everything from scratch. Misunderstand local search behavior? Watch your content strategy crumble. Skip proper hreflang implementation? Google shows Hindi content to German users. The brands winning at international SEO don’t simply wing it. They follow a systematic approach to handle market research, technical setup, localization, and more. That’s why we created th
Updated on August 7, 2025·Shreelekha Singh Transcreation vs Localization: Which Approach is Right for You
When Coca-Cola launched its famous “Share a Coke” campaign in China, it tanked. Since most Chinese consumers don’t go by just one name, the idea of printing common first names on bottles didn’t work well. So, the brand adapted this campaign to print social labels like “Comedian” and “Fashionista.”
Updated on July 18, 2025·Shreelekha Singh UI Localization: How to Make Your App Feel Native Everywhere
When I visited Norway for the first time, my biggest challenge was driving on the right-hand side of the road. Every turn, every signal, every instinct felt off. I wasn’t exactly lost. But it took way more effort than cruising through the left-side driving lanes in India. That’s exactly how people feel when they try to navigate your website or app in a language they don’t speak fluently. Sure, they can use it. But it feels clunky, disorienting, and far from intuitive.
Updated on July 1, 2025·Shreelekha Singh 5 Best Translation Management Systems to Make Projects Easy
The traditional translation management system (TMS) is dead. It doesn’t support the many moving parts of the multilingual content lifecycle, such as managing linguistic assets and syncing with design systems to integrating with codebases, automating QA, and coordinating stakeholders across functions. Modern TMS solutions go far beyond translation. They bring together translators, developers, marketers, and designers under one roof. But with dozens of transla
Updated on July 1, 2025·Shreelekha Singh What is Culturalization (And How to Get Started)
Brands can no longer rinse and repeat the same campaigns across different markets. A campaign that goes viral in Paris could alienate or confuse customers in Jakarta. You have to go the extra mile—beyond translations and currency conversions—to become culturally relevant and bond with the local audience. That’s where culturalization comes in. Culturalization shapes your brand through the lens of cultural signals and experiences in a local market. It makes your br
Updated on June 20, 2025·Shreelekha Singh 8 Reasons Why Website Localization is Important (+ Examples)
Imagine walking into a store and asking a salesperson for help. But they start talking in a language you don’t understand. You cluelessly try to gesture with your hands, speak slowly in English, and pray that they somehow understand you. But nothing works, and you walk out of the store disappointed. That’s a lot like what your potential customers feel when your business website isn’t localized for their market. They’re confused and frustrated, ultima
Updated on September 2, 2025·Shreelekha Singh 10 Best WordPress Translation Plugins in 2025
Translating a website is no small feat. Your focus is constantly split between translating content, tweaking layouts to fit new languages, maintaining SEO, and creating a seamless user experience. Managing…
Updated on June 17, 2025·Shreelekha Singh 
