A good translation understanding what is translation and its true impact, will drive your business growth, allowing you to promote your products, provide customer service, and tap into completely new markets. A poor translation, on the other hand, will delay international product launches, damage your brand reputation and increase the risk of
When it comes to translating subtitles, you’re not just swapping words between languages. You’re shaping how your target audience experiences a story, an idea, or a lesson. As a translation or localization professional, you already understand the unique demands of this work: preserving tone, matching timing, and ensuring cultural nuances resonate with viewers across different languages. Yet, with tight deadlines
When you talk to fast-growing companies that are agile and rely on continuous development to some degree, you’ll quickly realize that most haven’t maintained processes and technologies to integrate localization into their product development workflow. As a UX writer, designer, developer, product manager, marketer, or linguist, do you know how you can align as a team and build a unified localization workflow that starts at the design stage? Incorporati
Each industry has its own jargon and terminology. And each company has brand-specific phrases, non-translatable terms, and abbreviations. When you work with translators who are from outside your field, a glossary is a key component of the language assets you will need to build to keep your translations consistent—a fundamental part of effective localization management. In this shor
In Part 1, we covered why design-stage localization is a game-changing solution for agile, multilingual product development. If you read it, you’ve likely thought about what it would take to create a unified localization workflow based around Lokalise, your design tool, and localization team. You might be asking “should I use mac
Back translation, also known as reverse translation, is when content gets translated back to its original language and then compared to the source text. This is a key localization quality control technique and plays a vital role in software internationalization. With back translation, you can easily spot discrepancies and evaluate translation accuracy. Let’s
When you’re ready to expand your business globally, some ad-hoc translations won’t cut it. You need a localization strategy. A well-planned localization strategy helps you build more authentic connections with your audience, compete confidently against local players, and build a thriving global presence. But the tricky part is knowing where to start. Should you hire native experts first? Or focus on adapting the product to regional habits? Get the sequence wrong and you’ll w
Software internationalization opens doors to new markets and gives your users a product that “speaks their language”—both literally and figuratively. Imagine you’ve built this great app or software, and people all over the world want to use it. Exciting, isn’t it? To achieve global success, you’d need to make sure that your product feels natural and intuitive for users from Tokyo
Localization workflow for your web and mobile apps, games and digital content.
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