Marketing translation works like a bridge between cultures. A sturdy bridge can carry your ideas and messages safely across. But a shaky one built on weak foundations? It can damage your brand and break your bond with buyers. What is translation in the context of marketing? It goes beyond literal swaps. It delves much deeper to capture emotions, convey the right
If you want to ace your localization projects and open your product to different markets, you need strict organization, monitoring, and checking. Well-localized content will benefit your business on many levels. Your global visibility will increase, and so will your sales. Your goal: making sure that your localization strategy is strong and that your product makes sense f
LLMs are now outperforming traditional machine translation tools with remarkable consistency, so now begs the question, which is the best LLM for translation? 🔖 Bookmark this article Our product team…
Expanding into new markets comes with big decisions. One of the key ones is definitely which localization languages to prioritize. Should you focus on your current customers, potential growth markets, or the different languages spoken in countries with the most purchasing power? And what about making the most of your translation and localization budget? These questions can quickly pile up, leaving you unsure of your next move. Luckily, language localization gets
DeepL and Google Translate are probably the first tools that spring to mind when you think of translation technology, but the landscape is a lot more diverse than machine translation tools.
It’s uncomfortable walking into a shop where the signs are in a language you don’t understand and no one speaks your language. It’s the same when browsing products online. Customers won’t feel welcome and, likely, they won’t stick around (let alone buy something). To grow your international ecommerce business, you always have
Selling globally can significantly increase revenue, but only if you localize your ecommerce platform properly. You might have taken the first steps of translating your ecommerce platform into a few languages to support product promotion efforts. But hesitated to go any further because of the perceived complexities of localization. But here’s the thing. Ecommerce localization doesn’t have to be that difficult.
Back in 2018, TechCrunch praised DeepL for being more accurate and nuanced than other machine translation tools in the field. The article claimed that DeepL had outdone other tech giants and raised the bar for machine translation. Today, DeepL is one of the leading machine translation tec
Localization workflow for your web and mobile apps, games and digital content.
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