International expansion: 5 steps to build a winning global strategy
International expansion is a smart business move for companies looking to increase their market share and grow. But with globalization, as you extend your operations beyond your domestic market into foreign countries, you’ll face numerous challenges. You might need to open new offices, launch localized products or services adjusted to target markets, form partnerships, and more.
Updated on September 12, 2024·Emils Veveris The Lokalise ESG report
As we celebrate Earth Day, we’re proud of how we prioritized sustainability over the last 18 months, balancing our growth ambitions with environmental, social, and governance responsibilities. Our first annual ESG Report highlights the range of initiatives we undertook, including a Carbon Neutrality pledge and support for various causes. It details how we Lokalisers were empowered to drive change, firmly backed by our founders and leadership team.This report helps us reflect on what w
Updated on April 20, 2023·Elliot Kim 2023 Top localization professionals
The people of LinkedIn have spoken. Here’s a list of the top 30 localization professionals and experts to follow in 2023 crowdsourced from LinkedIn.
Updated on August 29, 2024·Stefanos Bournias Localization - a strong antidote to the downturn
Amidst the current economic climate, companies are facing some unprecedented challenges. While the last two years have seen digital transformation supercharged for many organizations, this has taken place against the backdrop of globalization and significant disruption to global supply chains, workforces, and financial markets. In the face of these challenges, many organizations are looking for new ways to coop
Updated on September 13, 2024·Petr Antropov Marketing Localization: Strategy & What Is Localized Marketing
One-size-fits-all marketing won’t take you far in a world where buyers crave personalized experiences. Simply translating content into different languages is a job only half done. Instead of generic translations, you have to completely rethink your marketing campaigns to fit the cultural context of every region. The same goes for product localization, it’s not just about language, but adapting the
Updated on April 14, 2025·Stefanos Bournias How to choose the best machine translation software for your company
Choosing the right machine translation software can feel like picking a needle out of a haystack. With so many options claiming to deliver fast, accurate translations, how do you know which one is the right fit for your business? Whether you’re translating marketing campaigns, technical documents, or customer support materials, the stakes are high. Your brand’s voice and accuracy depend on it. This guide breaks down everything you need to cons
Updated on November 27, 2024·Alexander Pereverzevs How to Leverage Fintech Localization for Building Trust Across Markets
Your fintech platform is likely hitting the wall when crossing borders. Why? Because of the four horsemen of the fintech world: language barriers, cultural gaps, compliance issues, and mismatched payment methods. Users lose trust when interfaces feel foreign, payment methods aren’t compatible, and security issues create friction. That’s why you need fintech localization to gain people’s confidence in new markets and become a credible financ
Updated on March 26, 2025·Stefanos Bournias How localization accelerates growth at three industry-leading tech companies
The world’s top 10 SaaS companies localize their platforms into 17 different languages on average. Companies that invest in new languages grow. And companies that grow invest in new languages: Businesses that use localization services earn
Updated on July 9, 2024·Stefanos Bournias