In 1982, Microsoft released Multiplan, an early spreadsheets program, then asked ASCII, their official distributor in Japan, to localize the content into Japanese. Microsoft’s director at the time summed up the process as follows: “We’d finish the product, ship it in the United S
We have become used to thinking that the West dominates the global economy. It’s imprinted in our collective perception of the world. But the tides are turning. With the growing population in Asia, the U.S. will not be a leading economic force for much longer. And, as the authors of the book “Factfulness” point out, the West is not fully aware o
Most people are aware of the scale of Depositphotos. Descriptions are often accompanied by the fact that it’s one of the biggest international stock photo and content libraries in the world. It has a growing library of 190 million files, clients in 192 countries, hundreds of thousands of contributors, and the list goes on. What few people know is that to make t
Even though most people think of translators whenever somebody mentions localization, designers play an important role in the localization process, too. Using translation keys can help designers ensure that visual elements align with the localized text. Colors, symbols, and the overall visual aesthetics and functionality of the design, must be adapted to each market separa
Taking your marketing campaign global is not easy. You’ll want to leverage all the time, effort and budget you’ve already put into your campaigns. Plus, you need to ensure your campaign maintains its impact and resonates with the local audience whe
Workflow automation is all about using software to handle repetitive tasks for you, so you can focus on the work that truly matters. In the context of localization management, think of it as your behind-the-scenes assistant that ensures everything runs smoothly and helps your employees make the most of their workday. For example, your team might be juggling multiple projects, updat
The localization industry is growing each year, with no signs of slowing down. Your business likely has its own localization needs. But are you truly ready to scale your business internationally? Once you determine your localization strategy, you need to execute on the localization projects themselves.
Localization workflow for your web and mobile apps, games and digital content.
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