Simple guide to SEO localization
If you want your content to rank globally, direct translation won’t get you far. But SEO localization will. Provided you do it well. Localizing your SEO efforts comes down to adapting your website and content so they feel natural to local audiences and meet search engine rules in each market. That means using the right keywords, respecting the cultural context, and writing in a way that people actually search for. The challenge is knowing how to turn these principles into so
Updated on October 9, 2025·Mia Comic The International SEO Checklist: Go Global Without Growth Pains
International SEO is just SEO set on difficulty level: hard. Pick the wrong URL structure? Rebuild everything from scratch. Misunderstand local search behavior? Watch your content strategy crumble. Skip proper hreflang implementation? Google shows Hindi content to German users. The brands winning at international SEO don’t simply wing it. They follow a systematic approach to handle market research, technical setup, localization, and more. That’s why we created th
Updated on August 7, 2025·Shreelekha Singh 6 inspiring transcreation examples (with actionable takeaways)
Ever read a perfectly translated ad that still felt off? That’s the gap transcreation closes. Instead of swapping words line‑for‑line, transcreation rebuilds a message so it lands with the same punch, humor, and emotion in every market. In this article, we’ll skip dwelling too much on theory and dive straight into real campaigns that nailed it (and a few niche gems you might have missed). Each transcreation example shows how a simple tweak like changing a headline, re‑shooting a v
Updated on July 30, 2025·Mia Comic Actionable guide to SEO transcreation
Three months after launching the Spanish version of your SaaS site, you open Google Analytics. Traffic looks like a ghost town. Then you check your SEO tool. The English page ranks in the top three. The Spanish twin sits on page two, buried under local blogs and a Reddit thread. Same product, same benefits, spotless grammar. Yet searchers never see it. What gives? The gap is likely in the search intent. Users in Madrid type different queries, skim pages differently, and expe
Updated on July 30, 2025·Mia Comic Transcreation vs. translation: What’s the difference, really?
A Super Bowl ad and a product specification document don’t cross borders the same way. The ad demands alchemy, words rebuilt so they spark the same laugh or surge of confidence in every culture. The spec demands accuracy. Every term exact, every unit precise. That’s what transcreation vs. translation is about. Keep reading to discover where each method shines, how to spot the difference on sight, and why smart teams often blend both to reach hearts and hit compliance worldwi
Updated on July 21, 2025·Mia Comic Transcreation vs Localization: Which Approach is Right for You
When Coca-Cola launched its famous “Share a Coke” campaign in China, it tanked. Since most Chinese consumers don’t go by just one name, the idea of printing common first names on bottles didn’t work well. So, the brand adapted this campaign to print social labels like “Comedian” and “Fashionista.”
Updated on July 18, 2025·Shreelekha Singh 8 software localization issues that could hurt your business, and how to avoid them
The localization process is not easy. You do not necessarily know all the languages you want to expand your product into, so you have to trust your teams that your international offer is solid and relevant. When localizing your software, there are a number of issues and challenges that are—unfortunately—almost inevitable. However, they are fixable. Discover in this article eight software localization issues, how they could harm your business, and what to do to overcome them.
Updated on July 17, 2025·Lucie Genot All You Need to Know About Vendor Management in Localization
You decided to open your product for the world to discover. Congratulations! Translation is one of the next steps to open the doors of the global marketplace. One problem: you do not have an in-house translator team, and now is neither the time nor the priority to hire them. One solution: connect with vendors who will assist you in your localization projects. One better solution: discover vendor management in loc
Updated on July 10, 2025·Lucie Genot 
