We believe localization is a lot like making a gourmet meal. It’s not easy. That’s why we created The Lokalise Kitchen. To help other ‘cooks’ in the biz learn from those who have already mastered the art of localization. We asked our master chefs (our customers and partners❣️) for their winning recipes and ingredients for
Localized content gets 12 times more engagement than non-localized content. It just goes to show that people feel more comfortable consuming content in their preferred language. And, it's a VERY good indicator that you should localize your content in HubSpot ASAP. Search algorithms also favor websites that provide relevant and localiz
Selling globally can significantly increase revenue, but only if you localize your ecommerce platform properly. You might have taken the first steps of translating your ecommerce platform into a few languages to support product promotion efforts. But hesitated to go any further because of the perceived complexities of localization. But here’s the thing. Ecommerce localization doesn’t have to be that difficult.
A potential customer in Tokyo sees your clever slogan. But it’s written in English for an Australian audience and makes zero sense to a Japanese person. The buyer — puzzled and unimpressed — browses your website for a few seconds before closing the tab. Another sale that slipped away from your hands. The culprit? Lack of content localization. Localized content means you speak your buyers’ language — whether that’s Chinese, Russian, Spanish, or something
Now, as well as coordinating translation workflows and overseeing freelancers, you also need to balance decreasing budgets. That means understanding translation rates and how to lower them — all without decreasing the quality. A tricky task, but one we’re here to help with. In this article, learn what you should be spending on translations and 10 ways you can start decreasing
96% of marketers reported positive ROI from localization, with 65% seeing returns of three times or higher. And it’s not just about revenue. 75% said localization led to a strong…
Breaking down language barriers is critical when entering new markets. When you do business with customers in their mother tongue, their perception of you changes. You become more credible. You reduce barriers to entry, improve customer experiences, and build brand trust. The outcome:
Implementing a proper localization workflow can be quite the complex task, especially when you have never done it before. There are numerous things for you to consider and keep in mind. In this article, we will discuss some of the most common localization issues/problems that we, as developers, face and how to solve them with the help of the Lokalise TMS (translation management system). The concepts presented in this articl
Localization workflow for your web and mobile apps, games and digital content.
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