The global ecommerce market is booming. It’s expected to grow by more than 50% over the next 5 years, showing that there’s a great opportunity to branch out into foreign markets. The problem is ecommerce stores face a myriad of challenges when expanding globally. In this guide, you’ll learn everything there is to know about international ecommerce, i
Marketing managers expanding globally have to figure out whether to standardize their branding or localize it. If you maintain uniform branding, some of your messaging might not resonate with audiences in different countries. But if you modify it to fit different markets and cultures, you risk diluting your brand to the point where it’s no longer recognizable. Effective localization ma
Over half of the internet consists of English-language content despite English speakers making up less than 20% of the world’s population. The other 80%+ crave content, like blog posts and videos, in their native language. This situation presents an opportunity for content marketers to satisfy global market needs while attracting new customers and establishing their brand internationally with localized long-form content. In this article, we’ll explore long-form
Do you want to expand your store’s reach and sell internationally? You could offer international shipping to customers and let anyone from almost anywhere in the world buy your products. But why stop there? Emulate the big brands and create a multi-language Shopify store instead. According to Shopify, brands see an average 13% increase in conversion rates when translating stores into different languages. Effective
We believe localization is a lot like making a gourmet meal. It’s not easy. That’s why we created The Lokalise Kitchen. To help other ‘cooks’ in the biz learn from those who have already mastered the art of localization. We asked our master chefs (our customers and partners❣️) for their winning recipes and ingredients for
Localized content gets 12 times more engagement than non-localized content. It just goes to show that people feel more comfortable consuming content in their preferred language. And, it's a VERY good indicator that you should localize your content in HubSpot ASAP. Search algorithms also favor websites that provide relevant and localiz
Selling globally can significantly increase revenue, but only if you localize your ecommerce platform properly. You might have taken the first steps of translating your ecommerce platform into a few languages to support product promotion efforts. But hesitated to go any further because of the perceived complexities of localization. But here’s the thing. Ecommerce localization doesn’t have to be that difficult.
A potential customer in Tokyo sees your clever slogan. But it’s written in English for an Australian audience and makes zero sense to a Japanese person. The buyer — puzzled and unimpressed — browses your website for a few seconds before closing the tab. Another sale that slipped away from your hands. The culprit? Lack of content localization. Localized content means you speak your buyers’ language — whether that’s Chinese, Russian, Spanish, or something
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