Category: Translation

AI series Sasho blog visual

Season 1, Episode 2: AI amnesia, health tech, and why humans are hard to emulate

In this episode of AI Navigators, we sit down with Sasho Savkov, Engineering Manager for the AI/ML team at Lokalise. With a PhD in clinical information extraction and nearly a decade building healthcare solutions, Sasho brings a unique perspective on what’s actually working versus what’s just noise. He challenges one of the biggest assumptions in AI today: that current single-shot learning approaches will lead us to human-level intelligence. His insights rev

Updated on September 9, 2025·Rachel Wolff
RAG

RAG vs the buzz: How Retrieval-Augmented Generation is quietly disrupting AI

As a Product Manager leading AI innovations at Lokalise, I’ve been closely following the latest AI news and filtering out the noise that inevitably comes with a revolutionary tech boom. AI has moved incredibly fast since ChatGPT exploded into the mainstream in late 2022, what I like to call ‘the GPT moment’. We’ve seen major model releases roughly every few months, from GPT-3.5 through GPT-4, GPT-4o, and most recently GPT-5 with its integrated reasoning capabilities launched in Au

Updated on September 12, 2025·Adam Soltys
Google ads localization

How to Win Organic Visibility with SEO Translation

You’ve meticulously translated your content into French, Spanish, and Arabic. But traffic is still flatlining across all these markets. Why? Because your website is practically invisible to search engines. The problem? You’re translating content only for linguistic and cultural accuracy, not for search engines. SEO translation modifies your content based on how people search and what search engines prefer in a local market. It maintains linguistic accuracy and cultural conte

Updated on August 29, 2025·Shreelekha Singh
Translation quality

AI translation quality achieves human parity: Is this the end of language barriers?

To paraphrase Captain Kirk, AI has boldly gone where no machine has gone before: it has finally reached human-level translation quality. But this doesn’t mean we’re done with AI translation. Far from it. We’re only just getting started, and the possibilities are both endless and exciting. After decades of clunky, error-prone, and literal-sounding machine translation, we’ve reached a pivotal moment where automated translation matches human quality. When fed t

Updated on August 13, 2025·Rachel Wolff
homepage with error and button logo

Transcreation vs. translation: What’s the difference, really?

A Super Bowl ad and a product specification document don’t cross borders the same way. The ad demands alchemy, words rebuilt so they spark the same laugh or surge of confidence in every culture. The spec demands accuracy. Every term exact, every unit precise. That’s what transcreation vs. translation is about. Keep reading to discover where each method shines, how to spot the difference on sight, and why smart teams often blend both to reach hearts and hit compliance worldwi

Updated on July 21, 2025·Mia Comic
Benefits of translation

Unexpected benefits of translation memory

You know that déjà-vu feeling when a phrase you swear you translated last month shows up in a new project? Translation memory (TM) is the tool that makes you resurface the right translation in seconds. It’s a smart database that saves each source segment and its approved translation, then offers it back whenever the same (or even a similar) string pops up. Picture Google Docs’ autocomplete, but for every language you localize. In this guide you’ll learn how translati

Updated on July 1, 2025·Mia Comic
Localization management scaled

5 Best Translation Management Systems to Make Projects Easy

The traditional translation management system (TMS) is dead. It doesn’t support the many moving parts of the multilingual content lifecycle, such as managing linguistic assets and syncing with design systems to integrating with codebases, automating QA, and coordinating stakeholders across functions. Modern TMS solutions go far beyond translation. They bring together translators, developers, marketers, and designers under one roof. But with dozens of transla

Updated on July 1, 2025·Shreelekha Singh
social media translation

How to get social media translation right (with examples)

Translating for social media comes with character counts, split-second attention spans, and specific platform requirements that make everything a bit more challenging. When you take into account the amount of content we’re all exposed to each day, the importance of getting social media translation right becomes even bigger. The thing is, your global audience can feel when a post doesn’t feel right, but they won’t let you know. They’ll simply disengage or unfollow.

Updated on June 30, 2025·Mia Comic

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